I used to think that having an Instagram feed full of posts with lots of likes was one of the most important things about my social media. Instagram engagement and the flaky algorithm were seriously giving me grief!

But I was wrong. Whilst it pays off to have a strategy, I’ve learnt the hard way that there are so many reasons not to agonise over every single damn post! Also, consistently posting the same type of content to ensure likes didn’t work for me in the long run because whenever I posted something else, it seriously ended up bombing.

My battle with Instagram engagement

Slowly, I started to introduce a wider range of content, including content that was traditionally less successful. In the beginning, these posts were seriously getting low engagement. However, by keeping the consistency eventually ensured I was able to reach a standard of engagement for these posts that I was happy with. Here is why I learnt to stop worrying and love those bombs!

1. TRACTION

Spending too much time over thinking whether to post something less likely to get engagement,  only to end up doubting yourself and not post at all only causes your account to lose momentum. Instagram loves consistent posting, and anything contrary (especially over a few days) sees your engagement take a huge blow when you do end up posting again.

2. UNENGAGED FOLLOWERS

This is not verified – simply just based on my observations. When you’re constantly only posting the type content that you know will attract a lot of likes, and therefore new followers, you’ll end up giving them a ‘biased’ view of your business. So when you do post other content, you’ll find they won’t resonate with it. Which leads to my next point.

3. USER EXPECTATION

Posting a variety of content will give users a more ‘holistic’ view of your business, so they know exactly what to expect when they do check out your page before pressing ‘Follow’, therefore ensuring they are more likely to like all types of posts.

4. AESTHETICS

It’s important to look at the big picture. And the truth is, it’s way easier to get a pretty looking feed when you’re not consistently trying to find the one kind of shot to post).

Thanks for reading!

By Maria Andriopoulos, Digital Marketing  Manager at Confetti Fair

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Occasionally, we’ll be blogging on the ups and downs of business, social media and marketing, inspiring stories from our fellow party creatives, and any party biz learnings we’ve had. We hope you, as a party business or blogger will find this content interesting! Stay tuned for more.