Industry Blog

Today I have decided to put together a blog post sharing some of the best party and event planning podcasts I have come across. I decided to do this because I love learning and knowledge. I am, in fact, a hoarder of many things including information (both useful and not). Most of these are US based,

We recently had the pleasure of hosting an afternoon meet and greet for some of our Sydney friends! As we’ve never had the chance to play with a tropical party theme, we were excited about putting something fun and bright together. Thankfully, the weather was fitting too, with the barometer pushing 30, despite it being

Say Hello to the face behind Melbourne baker Sweet CakeArt –Shehla! Based in Thomastown, VIC, Sweet Cake Art is here to provide you with customised cakes, cupcakes, cookies and other baked treats for your celebrations and special events! Tell us a bit about yourself Shehla? My obsession with sweets began at a very early age.

There are many advantages to listing your party business to an online directory, far beyond the possibility of leveraging traffic from the directory itself. If you have been thinking about advertising on an online party directory, here are some reasons to consider. Taking advantage of the directory’s traffic This is the most obvious reason for joining a

2018 – what a year! A very eventful one, so I have decided to write a little piece on lessons I’ve learnt running my own business. We’ve pushed out 7 publications, hosted around 6 styled shoots, redesigned our website, hit (almost) 50k on Insta, and pushed out a myriad of blog content. Whilst this may

Earlier this week, we had the pleasure of attending the Building a Brand Seminar, an event by Femena, a woman’s business and well-being network. I was really grateful that Sophie from Sweet Sienna Event Styling, who also attended, suggested the evening for us as it was definitely worthwhile. Held at the Highline in Sydney’s inner

Have you got the social media blues? I get them all the time. And I’m not just talking FOMO. I mean. You put every single inch of your efforts into ‘crushing it’ as Gary Vee would say, but you’re still not seeing traction. Sometimes, it just feels like you are talking to an echo chamber!

I used to think that having an Instagram feed full of posts with lots of likes was one of the most important things about my social media. Instagram engagement and the flaky algorithm were seriously giving me grief! But I was wrong. Whilst it pays off to have a strategy, I’ve learnt the hard way that

Since its beginning, the art of photography has never been far from family life. Whether it’s the arrival of your first newborn, christenings, first steps or birthdays a photographer – especially a kids party photographer – is central to keeping the memory of the occasion. Lucy Leonardi captures these intimate family moments through her candid, natural and

Have you met Charlie from ZOOM Images (one of our favourite event photographers)? Charlie Sleiman is a father of 3 and a husband of 1. For as long as Charlie can remember he has been overflowing with a passion for creativity. In primary school, Charlie was building things when he should’ve been reading things. In high