Today, we chat to Alex of Ruby Rabbit, one of our fave party shops….yay!

How did Ruby Rabbit get started, and what was the inspiration?
I always wanted to have my own business. To call it my very own, to watch it grow and see what I could achieve!

After many years as a professional event manager working on high profile events in Sydney, I took the leap in 2013, with a natural progression into party and event supplies. I spent 6 months researching the market & sourcing suppliers that were a little bit different to the mainstream party shops. I then started filling my store with products to fit in with trending party themes as well as timeless pieces that would always be sought after. Starting a business is super exciting but also crazy scary!

Bright star themed party plates and cups.
The cool Meri Meri Jazzy Star range – available from Ruby Rabbit!

Where did the name Ruby Rabbit come from?

I wanted something fun, lighthearted and memorable! I also loved the name Ruby.

You research and hand source all of your products what do you look for when selecting the party items to stock in your online store?
I look for a point of difference and how it will complement the other items already in the #partyshop. I listen to our customers and watch buying trends.

What is your all time favourite party product?
A party is not a party without balloons (we agree!) so I would have to say jumbo balloons are my fave!

Wild at Heart Kids themed party
No party is complete without balloons!

Do you have a dream party theme that you would love to source and provide party products for?

I love quirky styled parties with bold colours. I would love to work with someone amazing like Geronimo Balloons…have you seen her balloon work, such an art (we have! For all those that haven’t check out their Insta-feed now)!

What are your favourite party trends at the moment?
I’m loving cactus, iridescent and the use of natural greenery.

Cactus themed paper party set
Cute cactus set from Ruby Rabbit

How do you go about choosing a party theme? Do you have any tips
for how to elegantly carry a party theme through the whole event?
I always use a base of 3 colours and stick to these throughout the entire celebration – from the invitations to the tableware, to decorations and right through to the favour bags. Less is more. I love simplistic yet bold feature pieces, something that your eye is drawn to.

Balloon bouquet and garland in pink tones
Pretty pink balloon bouquet, and garland.

Shop Ruby Rabbit for the latest on-trend stylish party & event supplies. Tableware, invitations, decorations, bakingware, favour & party bags, tape & twine, & party accessories are all hand source for a truly special occasion!

Check out Ruby Rabbit on Facebook or Instagram, or follow the team on Pinterest for awesome inspo!

, Party talk with Ruby Rabbit